MAIK is about to embark on an exiting journey into the world of pretotyping in collaboration with a team of students.
By using various pretotyping techniques – some of which originates from the author and inventor of ‘pretotyping’ Alberto Savoia – we will conduct experiments that will help us reach the goal of the experiment: to create a new powerful design brand!
Along the way we will document the process as we get more experiences with pretotyping, invent new models for pretotyping, try out different business models for the new brand, get our hands dirty with communication strategies, test out messages and target audiences, design exiting and cool products, play with packaging and customer experiences, sell test products and get feedback…and a whole lot of other fun stuff!
Contact us if you want to learn more about our experiment – and go to Alberto Savoia’s page, to learn more about pretotyping and read the free prototype book “Pretotype It”.