I DON’T CARE IF YOU’RE CREATIVE – STRATEGIES ARE GOOD FOR YOU!
Having launched our two first products for sale and having numerous other products on the drawing board, the time has come to create a specific product strategy to plan ahead better and synch pipeline with financials.
Until now we employed a laissez fairez approach to our pipeline because our first serial productions was all about trial and error, so it was pretty much impossible to draft and follow strategies. Having safely landed two products with complex production processes we have learned a lot and are ready to systematize our approach to the products we develop.
Why do you need a product strategy and plan ahead when it’s much more fun to just do what you want to do?
- We need it so Rune knows what kind of products in terms of complexity, costs and timeframe he should work on at any point in time through the year
- We need it to estimate costs and revenue over the long term so Andreas can draft realistic forecasts and plan our financials
- We need it at as a timeframe for product launches to kick Rune in the butt so he can finish the design on time and to kick Andreas times two in the butt so the marketing and distribution strategies are ready on time
Below is the summarized version of our product strategy – and also a peek into our pipeline – woohoo what a privilege!
Any ideas you have for products are welcome if they fit the bill – shoot Rune an email or stop by the store and tell us what you have in mind. Any thoughts on the strategy are welcome as well – as any strategy – our strategy is incomplete and subject to change. Please comment underneath.
MAKER GUYS N GIRLS: you can now download our newest bike crate design FREE and use a digital fabrication provider near you to cut out the designs – change the size, hack it, remove the logo or whatevs but remember the hashtags when you post the process…. #thebikecrate #wood15L
Continue reading CALL TO MAKERS: FREE DOWNLOAD
MAIK is about to embark on an exiting journey into the world of pretotyping in collaboration with a team of students.
Continue reading THE PRETOTYPE EXPERIMENT…
We’re happy and exited to present our new brand site for “The Bike Crate”…
Continue reading “THE BIKE CRATE” BRAND LAUNCH
BASTARD has created a beautiful bench made out of old wooden scaffold elements…
Continue reading THE BASTARD BENCH
…incubated by MAIK.
Continue reading A BASTARD HAS BEEN BORN!
We are excited to let you know that our first collection of BASTARD coffee tables has been a success.
Continue reading RE:FURN
We have moved our products, tools and pirate ships around the corner to a underground workshop outlet.
Continue reading TIMES ARE CHANGING – AND SO ARE WE
We are happy to present our product sheet for our coffee table series that we call RE:FURN.
Continue reading RE:FURN PRODUCT SHEET
We are happy to present our newly arrived building blocks “Build & Destroy” with a series of stunning photographs by Lior Zilberstein (www.liorz.com).
Continue reading SOFT AND SILENT
The concept store Merci displaying the best items in bike fashionwear, bicycle and bike accessories.
Continue reading THE PARISIAN BIKE STYLES AT MERCI
Short update of what’s happening @ MAIK
Continue reading THIS AND THAT
Rune testing the brand new prototype crates at Oehlenschlægersgade with 20 kg of organic carrots.
Continue reading PROTOTYPE TESTING
Bicycle inspiration from overseas
Continue reading LID FRONT BASKETS
Checking in at this years Canton Fair!
Continue reading CANTON FAIR 2011
We took advantage of the rain yesterday and tested our upcoming RAIN COVER…
Continue reading RAIN COVER COMING SOON
Brainstorms from Cykelmarked with consumer insights and feedback!
Continue reading INSIGHTS FROM CYKELMARKED
Seeking inspiration from the plethora of practical bike accessories in Amsterdam…
Continue reading AMSTERDAM INSPIRATION
Plead to the gods for cash to make uber cool products.
Continue reading CORTADO IN A MAIK GLASS- PLEASE
Rune running DHL for Masanga.
Continue reading DHL 2011
The Lightweighter bike “The Drill” from Cykelbanditten and the Bike Crate has returned from this years Formland.
Continue reading BACK FROM FORMLAND
MAIK logo showcased in Logology 2 – Mathias Ambus Studio did it again!
Continue reading MATHIAS AMBUS STUDIO DOES IT AGAIN
Help solve the Malmø mystery and your paths to happiness will be short.
Continue reading MALMØ MYSTERIES
We got a new intern and new colors
Continue reading WE GOT NEW COLORS FOR YOU!
A brand vision is a complex issue. The world changes, people change. Because people drive MAIK, it is in flux and can only be defined as what it is in a given moment. It is fluid and constantly changing.
Continue reading THE STATIC BRAND IS DEAD
ROSKILDE 2011 is over.. we’re still trying to regain brainpower… here’s some pics from the party-
ELEVATE IS HERE. It actually has been for a week or so.
It is for sale @Oehlenchlægersgade only and the first 100 copies of the edition, ELEVATE ORIGINAL, has been signed by our very own Product Imaginator Rune Rex.
Continue reading ELEVATE IS HERE!
Having launched our two first products for sale and having numerous other products on the drawing board, the time had come to create a specific product strategy…
Continue reading I DON’T CARE IF YOU’RE CREATIVE – STRATEGIES ARE GOOD FOR YOU!
A week after returning from my inspiration trip to Egypt I found these great hipster bikes in my iPhoto library. Also I’ve included a few pics from Cairo at the Tahrir square with one of the burned out building. Check it OUT!!
Continue reading HIPSTER BIKE IN EGYPT
OK- Rune gave our latest prototype of ACCEPT away to his friend, Sonny, during Distortion in a complete haze. Sonny lost it, and we need your help in re-locating it!
Continue reading LOST AND FOUND?
About 100.000 people from all over the WORLD came every night to Distortion 2011 here in Copenhagen.
THANK you soooo much for maiking it a memorable few days/nights. We love you!
Continue reading D I S T O R T I O N 2011
Collaborative effort between The Coffee Collective and MAIK to design a new series of coffee glasses.
Continue reading COLLABORATION WITH THE COFFEE COLLECTIVE
Today we decided to launch our half-finished new corporate website.
Continue reading NEW WEBSITE!!
May 5th 2011 marked the end of a very long sprint – and the beginning of a new era for MAIK.
Continue reading MAIK LAUNCH PARTY